Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms

This paper contains an exploratory analysis of the business model innovations (BMIs) that firms in cultural and creative industries (CCIs) undertake along their life-cycle. Despite the role that creative and cultural and creative firms (CCFs) have in the economic development of industrialised countries, they tend to remain small and often fail due to industry-specific constraints and tensions, such as the lack of managerial capabilities and complexity in nurturing value chain relationships. However, there has been relatively limited scholarly interest into the specific conditions and processes that enabled CCFs to overcome these liabilities, and in particular into the identification of the business models they have adopted along their life-cycle. In this paper, this issue is analysed by using the concept of BMI, which sheds light on how the reconfiguration of the activity system through which a CCF creates, delivers and captures value enables the exploitation of entrepreneurial opportunities over time. This paper builds on an in-depth historical study of three leading firms operating in the mobile gaming industry, namely Rovio, Zynga and King Digital Entertainment. Three main results emerge from this study. First, in the ramp-up phase of their life-cycle, CCFs organize their resource architecture to build a strong and recognized reputation. Second, in the development phase, BMI is used to leverage new distribution paradigms. Finally, in the maturity phase, firms dedicate resources to innovate their product portfolios by providing platforms that support the development and testing of new creative ideas and solutions. Findings and implications are then discussed.     

Creative Cities,Graffiti and Culture-Led Development in South Africa: Dlala Indima (‘Play Your Part’)

Creative cities and culture-led development discourses have come under increasing scrutiny as elite-centric economic development agendas tend to trump ‘civic creativity’ ideals as imagined by Charles Landry. In South Africa, culture-led development and cultural policy tends to primarily mimic that of the global North, largely focusing on culture as a catalyst for economic and property development. Public art commissioning processes tend to focus on decorative projects as part of urban upgrading, which are often associated with ensuing gentrification and displacement of the urban poor. In contrast to focusing on these kinds of regeneration strategies, this article investigates Dlala Indima, a hip-hop-led graffiti project in a rural township in the Eastern Cape of South Africa. This article situates graffiti as a critical social and spatial practice to argue that this case challenges normative cultural planning paradigms. Dlala Indima's work is an alternative approach to cultural development by and for young people who are usually marginalized by the mainstream practice of culture-led economic development. The project challenges dominant creative cities and culture-led development discourses in three ways: first, it challenges the normative processes of regeneration; secondly, it grounds participatory practice; and finally, it shifts participation from ‘tyranny to transformation’ through the ubuntu of hip-hop, the notion of ubuntu being based on the communitarian notion of ‘ubuntu, ngubuntu ngabantu’—‘I am because you are’.     

企业青年人才培养的科学策略分析

随着社会经济的发展,企业所面临的市场竞争环境更加激烈,从本质上来说,企业之间的竞争即知识和人才的竞争。青年人才属于助推企业持续发展的重要资源,也是促进企业改革创新的中坚力量。基于此,企业必须要充分认识到青年人才培养的必要性,采取有效策略开展好此项工作。论文结合实际工作对此问题展开了探讨。     

新形势下高校创新型学生社团建设与创新人才培养

在我国高等学校面对教育新形势的背景下,学生社团的建设与管理要求人们做好教育和引导工作。创新型社团的建设应该因势利导,解决当前面临的问题,与指导教师加强联系,共同制定明确的建设和管理目标,建立合理的管理模式,并创建具有特色的活动与品牌文化。在人才培养方面,应为学生提供更多受教育和实践锻炼的机会,开展学术性交流和培训活动,以培养具有专业素养的创新型人才。     

“两网融合”背景下贸易经济专业人才培养模式探讨

本文总结梳理了“两网融合”复合型贸易经济专业人才培养的现状和新的要求,分析了“两网融合”复合型贸易经济专业人才培养的发展方向。从建立教学和科研复合型教学团队模式、信息化平台和实验室“多媒介”培养模式、“两网融合”平台全流程内部审计型人才培养模式、“课程思政+专业技能”结合教学模式等四个方面总结模式创新的基本途径。     

发展无锡文化创意产业 提升城市文化软实力

无锡作为我国“吴文化”起源地之一,经济实力有目共睹,而文化软实力一直是无锡的弱项。在产业结构优化的背景下,第三产业中的创意产业被证实拉动经济成效显著,因此无锡提升文化软实力,可以从创意产业发展入手,是实现“弯道超车”的有效途径之一。文章研究了无锡城市文化现状与问题,包括历史文化产业发展受阻,经济发展后劲不足;无锡城市文化发展趋“利”少“韵”;创意人才缺少等问题。提出发展无锡文化创意产业,提升城市文化软实力的具体建议:发展创意产业,弥补先天历史文化短板;发展创意文化经济,着眼长期效益;建立创意产业人才引进体系、激励体系与培养体系。     

Consumer engagement behaviors in the online wildlife trade: Implications for conservationists

This study investigates consumer engagement behaviors in the online wildlife trade, drawing implications for conservationists. The first study undertook a quantitative content analysis of 500 Facebook posts in wildlife trade lateral exchange markets to show how creative strategies, media type and persuasion tactics influence the number of likes and comments that posts receive. The second study then undertook a thematic discourse analysis to develop a rich understanding of the culture, beliefs and motivations that influence how consumers engage in the markets. Findings showed that an overwhelming majority of posts use a functional or informational strategy and that when posts use overt persuasion tactics the number of comments decrease. A conceptual model of how cultural factors may impact the success of marketing strategies is then proposed. These findings have implications for conservationists who seek to build engagement with wildlife trade consumers online.     

基于创意旅游的游客行为意向影响机制研究

创意旅游作为可持续旅游的实现形式之一,受到学界广泛关注,然而,对创意旅游中旅游者的研究却很少。本文在梳理相关文献的基础上,从旅游者视角出发,对西塘纽扣博物馆10名旅游者进行深度访谈,以及北京凝蓝珐琅工作室部分APP游客评论,运用扎根理论研究范式,提炼出18个初始范畴、6个主范畴、1个核心范畴,并据此构建旅游者行为意向模型。结果表明:游客在创意旅游过程中,通过与创意产品、创意空间以及创意人群的互动,满足个人基本需求、社会需求和知识需求,进而影响到行为意向。     

基于专利的区域科技研发人才分析

通过分析授权发明专利的发明人相关数据来发现研发人才分布特征是一种新探索，解决了战略性新兴产业分类、专利IPC分类和研发人才领域分类对应关系复杂的问题，完成了对15个副省级城市专利发明人分领域相关数据的提取建库和一个样本城市细分领域研发人才的数据建库，进而比较分析研发人才分布特征，并耦合分析相关新兴产业发展态势。